In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who helps businesses strengthen their online presence, climb to the top of search results, and get featured on 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's professional journey is anything but conventional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — running national retail stores, leading multiple store locations, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build Randy Rohde something of his own. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he built operations spanning five states — and sold that one too. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services built to move the needle for businesses.
His core offering is press release distribution, securing placements across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde delivers expert guest posts on top-tier media outlets, SEO and local SEO optimization, strategic link building, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He treats press releases as a form of AI prompt engineering — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This forward-looking methodology positions his clients a distinct advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's reach goes far beyond just his marketing services. He produces two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a conference presenter, Rohde has presented at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.